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Delivering insights through qualitative research and recruitment solutions.

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Qualitative Research Solutions

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About Roots Research

Your trusted partner in market research and qualitative recruitment for over a decade in India.

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three women sitting at the table
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A section of printed text discusses the disadvantages of online surveys, referencing Denscombe (2018). Specific phrases are highlighted in green, such as 'speak for itself,' 'let empirical data,' 'quantitative,' and 'qualitative.' The text mentions concerns about focusing on empirical data without considering its implications and compares quantitative methods to qualitative ones. Shadows partially obscure the text, and the section is titled '5.3 Geographical Information System.'
A section of printed text discusses the disadvantages of online surveys, referencing Denscombe (2018). Specific phrases are highlighted in green, such as 'speak for itself,' 'let empirical data,' 'quantitative,' and 'qualitative.' The text mentions concerns about focusing on empirical data without considering its implications and compares quantitative methods to qualitative ones. Shadows partially obscure the text, and the section is titled '5.3 Geographical Information System.'

Research Solutions

Expert market research and recruitment services tailored for businesses in a dynamic environment.

Qualitative Research

We provide in-depth qualitative research solutions to deliver meaningful insights and actionable strategies for clients.

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A group of four people engaged in a meeting inside a modern conference room. One person is standing and presenting at a whiteboard filled with a pie chart discussing 'UGC Types', while the others are seated at a table. Laptops and documents are in use, with a large screen displaying an online interface in the background. The room has acoustic wall panels and a neat, modern design.
Recruitment Services

Our recruitment services are designed to connect you with the right participants for your research needs.

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A person is presenting in front of a whiteboard filled with detailed marketing diagrams and notes. Several people are seated, paying attention to the presentation. The setting appears to be a professional workshop or meeting room with natural light coming through large windows.

Client Feedback

Hear what our clients say about our market research services.

Roots Research provided exceptional insights that significantly improved our strategy. Highly recommend!

Amit Sharma
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A set of pink sticky notes arranged on a wall with various handwritten tasks related to usability and customer interaction. A hand is holding one sticky note in the foreground with the writing 'RUN A USABILITY TEST'.

Mumbai

The team at Roots Research is professional, knowledgeable, and dedicated. Their qualitative recruitment services have been invaluable to our projects. Truly a partner in success!

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A yellow sign with bold black text in German promoting an agency located on a street. The background shows part of an urban setting with tables and chairs on a sidewalk.
Priya Singh

Delhi

★★★★★
★★★★★

Research Projects

Explore our extensive portfolio of successful market research initiatives.

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The image depicts a modern indoor setting with posters on a wall featuring a professional headshot and text related to marketing. Silhouetted figures are seated at tables in the foreground, casting shadows. The lighting is dim, creating contrast between the illuminated posters and darker seating area.
Qualitative Insights

Our qualitative research projects provide deep insights into consumer behavior and preferences, helping businesses make informed decisions based on real-world data and expert analysis.

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A group of four people sit around a table in a modern office setting. They are engaged in a creative discussion, examining various colorful photographs spread out on the table. A large screen on the wall displays a website or social media platform interface. The atmosphere appears collaborative and lively.
Client Collaborations

We collaborate with various clients across industries, delivering tailored research solutions that meet their unique needs and drive impactful results in their respective markets.

Insights

Expert market research and qualitative recruitment services.

Research

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rfq@rootsresearch.co

+91-9886384552

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